What Is Analytics?

Modified on Fri, 14 Feb at 4:50 AM

✅ In digital marketing and advertising, analytics refers to tracking and analyzing key performance metrics.

What Does It Include?

1️⃣ Website Traffic – Monitoring the number of visitors and their sources.
2️⃣ User Behavior – Understanding how users interact with your site.
3️⃣ Conversions – Tracking actions like purchases, sign-ups, or clicks.
4️⃣ Ad Performance – Measuring impressions, clicks, and engagement rates.

Analytics helps optimize campaigns for better results and higher ROI.

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