What Are the Minimum Rates for Your Ad Formats?

Modified on Wed, 12 Feb at 11:47 AM

✅ The minimum bids for our ad formats vary based on the pricing model:


CPM-Based Formats (Cost per 1,000 Impressions):

  • Popunder & Skim$0.20 CPM
  • Preroll Video$0.10 CPM
  • Video Slider$0.02 CPM
  • Banner, Push, and Tab$0.01 CPM


CPC-Based Formats (Cost per Click):

  • Native Ads$0.002 CPC
  • In-Page Push & Direct Click$0.003 CPC


Important: Some formats operate on CPM (per 1,000 impressions), while others use CPC (per click). Be sure to choose the right pricing model for your campaign.

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